以下是珠宝销售的英语实用表达和技巧，结合了专业场景对话和销售要点：

一、开场与需求询问

引入话题

- "May I help you？"（常规开场白）

- "Today is [event], and we have special offers on jewellery."（结合促销活动）

直接询问需求

- "What kind of jewellery are you looking for？"（款式、材质、颜色等）

- "Do you have any specific materials in mind？"（是否偏好黄金、钻石等）

二、产品推荐与展示

推荐策略

- "How about this [piece]？"（展示时提问）

- "This [color] is very popular and suits your style."（强调流行色与顾客适配性）

引导试戴与体验

- "Can I show you how it looks on？"（试戴请求）

- "Let's try this on together."（增加互动性）

三、处理顾客异议

价格异议

- "This is a great deal, especially with the current sale."（强调优惠力度）

- "We can't lower the price further, but we can offer a [discount]."（提供替代方案）

材质与价值解释

- "14K gold is 14 parts gold and 6 parts other metals, very durable."（解释材质成分）

- "This diamond is [carat weight] and has a good cut, worth the price."（突出钻石参数）

四、促成交易

总结推荐

- "This [piece] combines elegance with quality, perfect for [occasion]."（强化购买动机）

- "We have similar items in other colors if you like this one."（提供多样化选择）

结束语

- "Is there anything else I can help you with？"（礼貌询问）

- "Thank you for choosing [store name]. We'll ship it to you shortly."（完成交易）

示例对话汇总

场景：

母亲节促销期间销售黄金首饰

销售员：

"Good morning! It's Mother's Day, and we're offering 20% off all jewellery. Do you have any gold pieces？"

顾客：

"Yes, I'm looking for a necklace for my daughter."

销售员：

"Here's a beautiful 18K gold necklace with a diamond. The regular price is $56, but today it's just $45.28. How does it look？"

顾客：

"It's stunning! I'll take it."

销售员：

"Great! Would you like to add a pair of earrings？"

顾客：

"Yes, please show me the gold ones."

销售员：

"These earrings match perfectly. Here you are. Will that be all？"

顾客：

"That's everything. Thank you!"

通过以上技巧，可以提升销售效率，增强顾客满意度。建议结合实际场景灵活运用，注意语言表达的亲和力与专业性。